Introducing the Concepts x Nike Air Max SP “Mellow”
To celebrate 35 years of a sneaker icon, we give the Air Max 1 a radical twist. When the Nike Air Max 1 arrived in 1987, it signaled a revolution in footwear design. Air, its namesake, was fully-unleashed — made visible through a window — and with this shifted aesthetic and technical boundaries. 35 years later, Concepts brings its own radical twist to the classic silhouette. If the original firmly shouted a futurist vision, our take on Air Max 1 positions the shoe within a radical lineage of youthful expression.
