The Air Jordan 11 is one of the most innovative and unique sneaker designs of all time. The use of patent leather on the 11 made it not only a standout for the franchise, but also the sneaker world. Designer Tinker Hatfield looked at premium fashion and luxury as a blueprint for the 11.
The Air Jordan 11 has strong cultural significance in the sneaker community. It is on the Mount Rushmore of shoes for many fans because it is such a bold and distinctive sneaker. Tinker Hatfield took inspiration from high fashion, rather than sportswear, for the 11. That design strategy worked perfectly and allowed the 11 to live beyond the basketball court. The formal wear inspiration allowed it to match up perfectly with suits, or even tuxedos.
The 11 was a hit on the court and off. The profile of the 11 was also boosted by the fact that MJ wore the Concord colorway during the Chicago Bulls historic 72-10 season. Michael Jordan and the Chicago Bulls also won the NBA Championship in 1996.
