The model that started the Air Max craze in 1987 and essentially birthed sneaker culture as we know it gets a new lease on life, thanks to this latest update from Nike. Here, the Air Max 1 in its original and iconic white-grey-varsity red colorway has been given the Ultra Essential treatment, which involves a one-piece upper, screen-printed paneling, and an updated Ultra sole that firmly places it in the arena of modern classics.