Concepts x Nike Air Max 1 SP – Heavy

To celebrate 35 years of a sneaker icon, we drop our second Air Max 1 in festival fashion. In August of 1969, almost half a million festival goers made a trip to Bethel, NY and sent a message to the universe. They were dressed in the eclectic fashions of the time: faded denim, surplus fatigues (including M-65s and tiger camo), corduroy, and decorated with peaceful protest motifs. Jackets carried fringes, hair was decorated with flowers. The event concluded as a lasting symbol of ’60s counterculture. With the Concepts x Nike Air Max 1 SP “Heavy,” we link the legacy of that August weekend to a lineage of radical youth expression. While the material mix is similar to the “Mellow,” it’s heavier. We’ve got denim, tiger camo and leather, and these three materials juxtapose with the softness of wide wale corduroy at the collar. The “Heavy” also includes patterned elements of bandanna, cowhide, and woven material panels. The former, a Concepts-exclusive, approximates the famous guitar straps employed by festival performers.

Air Max 90 Denim

The Nike Air Max 90 stays loyal to its running roots with an iconic Waffle sole, stitched overlays and a classic Air unit. A denim-inspired colorway provides a fun update to a ’90s icon, while Max Air cushioning makes wearing these on as comfortable as pulling on your favorite jeans.

Air Jordan 11 Low • 72-10

Let’s cut to the chase – the embroidered tongue tag says it all: “Inspired by the most historic season led by the greatest player ever.”

Which player? The Jumpman. Which season? The one where MJ won 72 games and a title wearing the Air Jordan 11. That season, vanquishing opponents in patent leather luxury became his deal on the court. Off the court, he could just as easily step into rooms and make moves in the shiny, exotic car-inspired sneaker. With a Black patent leather and tumbled leather upper working like a dynastic duo, the “72-10” Air Jordan 11 Low pays homage to that magical year in premium style.
 

Air Jordan 5 • Raging Bull 2021

The beloved Air Jordan 5 Raging Bull is making a return this year. Without a doubt one of the best non-OG colorways of Michael Jordan’s 5th signature shoe, the Red suede Air Jordan 5 originally released alongside the “3M” pair as part of the Air Jordan 5 Raging Bulls Pack aka the Air Jordan 5 Toro Bravo Pack back in 2009.

The eye-catching Air Jordan 5 gets covered in a Varsity Red suede all over the upper with Black accents hitting the eyelets, inner liner, the Jumpman on the tongues and heels, and the midsole. Silver reflective 3M tongues, “23” embroidered ankles, white and red shark teeth on the midsole, and an icy blue translucent outsole with a red Jumpman wrap things up. Official images show that the model will also come with special packaging that mimics that of the original release.
 

Air Jordan 6 • Midnight Navy

A colorway that’s been in the vault for over 20 years is coming back strong this spring. Keeping to OG specs, the Air Jordan 6 “Midnight Navy,” first released as a retro in 2000, is colorblocked in a familiar fashion for fans of the AJ6. A clean all-White premium leather upper allows for a crisp juxtaposition with Midnight Navy accents on the midsole, embroidered Jumpman, heel piece, and tongue. Its icy, translucent outsole finishes the style with a cool edge.
 

Air Jordan 9 • Chile Red

MJ had to switch it up from the court to the diamond when the Air Jordan 9 hit shelves in 1993, but the Tinker Hatfield-designed style still brought the heat with a high-top shape and a unique mixed materials mudguard and upper. Here, Jordan Brand brings back the heat in a “Chile Red” makeup — no extra sauce needed for this all-Chile Red quilted stitched upper, patent leather mudguard, and shiny midsole. Spicy enough to stand alone, this heritage-inspired AJ9 colorway proves that the game will never really end.
 

Air Jordan 1 Rebellionaire

In September 1985, Nike and MJ launched the Air Jordan 1. A month later, they were “banned” by the league. Although the AJ1 is a sports and streetwear icon now, back when the sneakers debuted, they were highly disruptive and instantly revolutionary. While the league may have tried to stop MJ from lacing up in the original AJ1, they couldn’t do anything to temper the fans, so “They Can’t Stop You From Wearing Them” became a defiant rallying cry. Now, the spirit of the sneaker is brought to life through the ‘Rebellionaire’ Air Jordan 1, which features that same not-so-subtle reminder printed all over the style’s upper, and includes a Red “X” mark on the heel to commemorate the birth of the banned legend.
 

Air Max 1 Blueprint

This Nike Air Max 1 is a blueprint-themed iteration of the model that is a nod to the silhouette’s worldwide appeal. Constructed out of mesh and leather, the sneaker opts for a White, Dark Marina Blue, and Dutch Blue color scheme. Standout details include a grid-like pattern on the tongue tags as well as on the mismatched Swooshes. Elsewhere you will find globe graphics on the heels and insoles as well as laces that feature Air Max Day, “3.26”, atop an icy translucent outsole.
 

Air Jordan 3 Muslin

Throughout MJ’s dynasty run, fans and teammates counted on his durability. His six championships, delivered in heroic fashion, were epitomized by toughness, strength, and physical fortitude. Bringing that same attitude to a beloved retro, the Air Jordan 3 “Muslin” uses a heavy-duty canvas upper and strong Cement Grey suede to welcome everyday challenges with rugged style. Its Sail midsole finishes the vintage-inspired makeup, while University Red accents shout-out Air Jordan heritage.
 

Introducing the Concepts x Nike Air Max SP “Mellow”

Air Jordan 1 • Dark Marina Blue

The Air Jordan 1 returns in 2022 with OG color-blocking and heritage styling, but adds a new color to its historical lineage: Dark Marina Blue. While the world-famous Air Jordan 1 stance and shape remain the same, this beloved retro makeup features a new flavor. On top of a White midsole, Black smooth leather underlays create a premium surface for Dark Marina Blue leather overlays, eyestays, and signature Swoosh. A classic debossed Air Jordan Wings logo clipped to the collar finishes off a new fan favorite.

 
Nike Air Max 90 DQM • Bacon

The DQM x Nike Air Max 90 is the stuff of legends. Originally released in 2004 as a limited-edition collaboration, the shoe drew inspiration from Dave Ortiz’ butcher shop-themed boutique, with bacon as the main course.

The early 2000s were a very different time for the sneaker world than what we are experiencing today. Then, Nike was the undisputed king of footwear, leading the way with silhouettes like the SB Dunk, the all-new Nike Kobe line, and of course, Air Max silhouettes. In 2004, the brand teamed up with New York City’s DQM (Dave’s Quality Meats) boutique for an exclusive release of the fan-favorite Air Max 90. Taking inspiration from DQM’s butcher shop theme, the “Bacon” Air Max 90 displays an array of colors that immediately evoke the idea of tasty breakfast meat. Both light and dark shades of brown, red, and a splash of pink make up the legendary DQM x Nike Air Max 90.

The legendary 2004 Air Max 90 release from New York City boutique Dave’s Quality Meats and Nike is a fan-favorite Air Max, and will likely be limited, releasing from both Nike and select high-level retailers for $140+.
 

 
Air Jordan 11 Retro Platinum Tint

Jordan Brand’s flight-fueled ethos inspires the latest colorway of the iconic Air Jordan XI with the arrival of a new ‘Platinum Tint’ iteration. Sporting colors pulled from flight suits and space-ready materials, the Air Jordan XI ‘Platinum Tint’ takes the coveted classic to new heights.

The primary design element that sets the latest Air Jordan XI apart is a premium nubuck upper, which is constructed in a smooth Platinum Tint hue. The Air Jordan XI has become synonymous with special moments on and off the court, and this never-before-released colorway, constructed with elevated materials, continues that storied tradition.

While the upper of the Air Jordan XI ‘Platinum Tint’ keeps it clean, bold hits of university red help the sneaker to stand out. Branding hits pop across the silhouette, as the Jumpman logo, tongue tag and heel 23 are found in the classic hue.

Finally, the Air Jordan XI ‘Platinum Tint’ features an opaque Sail outsole that further differentiates this elegant version of the Jordan Brand favorite. In addition, a bright University Red Jumpman logo can also be found on the outsole nestled next to the shoe’s iconic carbon fiber plate.

 
DJ AM Dunk Hi

The DJ AM Dunk Hi features the legendary and innovative AC/DC-inspired logo on the tongue and perforations to match the markings on a Tecnics 1200 turntable on the heel atop a bit of reflective material.
 

Michael Jordan’s 1st Game

On Oct. 26, 1984, Chicago Bulls rookie Michael Jordan made his NBA debut against the Washington Bullets.
The No. 3 overall pick in the 1984 draft didn’t put up legendary numbers in his first game, but he did put up solid numbers in his debut. Although he made only five of his 16 shots from the field, Jordan finished the game with 16 points, seven assists and six rebounds.

Chicago beat Washington, 109-93.

Jordan went on to win the NBA Rookie of the Year award by averaging 28.2 points, 5.9 assists, 6.5 rebounds and 2.4 steals in his first season in the league.
Of course, that was just the start of things to come. Jordan made 14 All-Star teams, won five NBA Most Valuable Player awards and led the Bulls to six championships, winning the NBA Finals MVP award in all six.

 
Air Jordan 1 Dark Mocha

This OG AJ1 employs a new twist on a familiar colour scheme: dark mocha. Continuing its rich history with the Jordan Brand, the crisp mocha colour blocking on soft nubuck leather gives this OG a clean and subtle look.

Women’s Air Jordan 11 Black and White

Just like when MJ first rocked it in 1995, the Air Jordan 11 continues to show out wherever it shows up. This latest edition is elevated with luxury materials, marked by a variety of screen-printed animal patterns. The colourway comes dressed in contrasting shades of black and white, with a metallic Jumpman on the collar and hits of red branding on the tongue and heel. The elevated materials and premium style add a new chapter to the design stories that make the Air Jordan 11 a footwear legend and cultural icon..

Air Jordan 11 • Cool Grey

Air Jordan 4 • Tour Yellow

Celebrate the 25th anniversary of this OG with a new “Bred” colourway. Staked out in a low-cut silhouette, a black full-grain leather upper with mesh vents and suede overlays deliver championship luxury, much like MJ did in ’96. To keep things fiery and true to title-winning form, red lining and a red Jumpman hit the tongue while a white midsole and translucent outsole provide a vintage feel.